I've never been a big fan of the word "sustainability" myself because of the diverse interpretations of the word, so I sent students out into the field to find out how real people define sustainability. Not surprisingly, they found a wide range of views on the topic, demonstrating how easy it is for a company to get sustainability wrong when nobody seems to agree on how it's defined.
And finally, we rounded off Sustainability Day with a guest lecture from CSR manager David O'Flynn of Dawn Meats -who impressed students with real evidence that "there is huge money to be made in sustainability".
Watch my 2 minute chat with David after class here:
What's happening on our final day of #EcoBizTCD?
- Putting a price on nature – It’s no April Fool’s joke! We’re talking natural capital and ecosystem valuation this morning, starting with a guest lecture from the amazing Paul Harris of Sustainability Matters.
- Finishing off our marathon, we’ll be looking at environmental marketing (how to avoid greenwashing!) and eco-entrepreneurship.
- Finally, it’s nail-biting time for me as students survey the course and I find out once-and-for-all if this crazy idea was a transformative experience or simply just a lesson learned!